{"id":1371,"date":"2025-08-20T16:03:08","date_gmt":"2025-08-20T08:03:08","guid":{"rendered":"https:\/\/www.agriliance.co\/about-us\/"},"modified":"2026-03-18T16:54:40","modified_gmt":"2026-03-18T08:54:40","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.agriliance.co\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Industry Overview<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Industry Overview<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Durian Industry: Background and Future Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Agriliance Sdn . Bhd . (Malaysia) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDurian, widely recognized as the \u201cKing of Fruits\u201d, is valued for its distinctive taste and high nutritional content. Southeast Asia serves as the primary cultivation region, with Malaysia earning a strong international reputation for premium varieties such as the renowned \u201cMusang King\u201d. In line with growing global demand, Malaysia\u2019s durian export industry has evolved through several significant stages of development:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2011<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In 2011, Malaysia was granted approval to export frozen durian pulp and paste to China, marking the starting point of Malaysian durians entering the Chinese market. This milestone laid the foundation for regulatory coordination and market access between both countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2018<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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In 2018, Malaysia officially received approval to export frozen whole-fruit durians to China. From that point until 2022, the export value of Malaysian durians grew by 256.3%, with China becoming the largest importer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2024<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Malaysia officially obtained approval to export fresh durians to China. In August , the first batch of fresh durians was successfully air-freighted to China, marking a strategic shift from frozen products to fresh fruit exports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Malaysia\u2019s Premium Durian<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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A Land That Nurtures Exceptional Fruits\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With the region\u2019s ideal climate and the strong dedication of local growers, we create a unique durian flavor that cannot be replicated by technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Naturally Ripened On the Tree<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From deep-rooted trees aged over 10 to 20 years, each durian draws rich moisture, nutrients, and minerals from the soil, creating a perfect harmony between land and tree, yielding fruits of superior taste and appearance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Orchard Land<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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85,000 – 90,000 hectares<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Average Daily Sunlight Duration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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7-9 hours<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Average Annual Precipitation
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2000-3000 mm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Agriliance Sdn . Bhd . (Malaysia) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Agriliance Group (Malaysia)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Agriliance was founded out of a passion for the durian industry and a sense of responsibility, with a commitment to creating a collaborative platform for durian industry professionals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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To promote Malaysia’s high-quality products to the world<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mission<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Green Agriculture | Healthy Product | Sustainable Development<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Core Values<\/h2>\t\t\t\t<\/div>\n\t\t
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Integrity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBased on honesty, adhering to principles<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Altruism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCreating values, achieving mutual success<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Symbiosis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIntegrating resources, working hand-in-hand<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Growth\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tInnovation-driven, continually improving\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Certification Advantages<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAuthoritative Assurance\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTrusted by Chinese consumers for its credibility.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tStreamlined procedures for efficient market entry.
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTraceable Quality\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEnsures product origin and quality reliability.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industrial Recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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CCIC<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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GMP<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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FDA (USA)<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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FSSC<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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HACCP<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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Certification of Processing Facility \/ Packing House Registration<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n
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\u6e05\u771f\u8ba4\u8bc1<\/h6><\/div>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Industrial Recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\"l2\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Industry Overview Industry Overview Durian Industry: Background and Future Trends Agriliance Sdn . Bhd . (Malaysia) Durian, widely recognized as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1371","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/pages\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":4,"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/pages\/1371\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/pages\/1371\/revisions\/1542"}],"wp:attachment":[{"href":"https:\/\/www.agriliance.co\/en\/wp-json\/wp\/v2\/media?parent=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}