Our Journey
Our Journey
From orchard roots to global markets, our journey reflects constant growth and innovation. Each milestone marks our dedication and lays the foundation for our future progress.
Our Journey
2010
Nature Goodness Food Industry Sdn Bhd was established, becoming one of the first companies in Malaysia to export frozen durian pulp to the Chinese market. In the same year, we were invited to participate in the Shanghai World Expo, where we proudly showcased and promoted our frozen durian pulp.
2013
Launched durian paste for the first time in the Chinese market, serving as a raw material for the bakery and food processing industries.
2015
Set up a 60,000 square foot processing plant in Rawang, Selangor, becoming one of the first durian exporters certified by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ).
2018
In 2018, we were among the first Malaysian durian exporters to receive CCIC traceability certification, solidifying our position in product quality and traceability. We also hosted the “Belt and Road Food Safety · Malaysia Frozen Durian CCIC Traceability Launching Ceremony,” presided over by the Commercial Counsellor of the Chinese Embassy in Malaysia.
2023
Achieved an annual output of over 1,000 tons, becoming the first processing plant and exporter to produce and export more than 1,000 tons of durian paste annually.
2024
Successfully obtained the FSSC 22000 Food Safety Management System Certification. The company also holds export licenses for fresh durians, frozen whole durians, pulp, and paste, and is one of the first exporters to air-freight fresh durians to China.